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Lay’s x Messi

It was bound to happen eventually, right? Lionel Messi, arguably the most famous soccer player on the planet, has teamed up with something distinctly American: potato chips. Now, if you’re like most people in the U.S., you might know Messi’s name but maybe not much about him. Meanwhile, potato chips have become the modern-day version of Wheaties—snacks that proudly celebrate sports stars.

And here’s the twist: these chips are actually really good. They’re marketed as “crispy taco” flavored, but there’s a surprising depth to them that takes you beyond the standard taco seasoning. The flavor profile leans more toward sun-dried tomatoes with a hint of spice, evoking a taste more reminiscent of a tangy barbecue than a typical taco. But don’t let that deter you—they’re definitely worth picking up.

Even if you’re not familiar with what a “corner kick” is or you don’t follow soccer, these chips will still hit the spot. They’re a snack that works for anyone, soccer fan or not, bringing together a unique blend of flavors that stand out on their own. So, whether you’re watching a game or just looking for a tasty new chip to try, Messi’s got you covered.